Software Solution Providers should consider PaaS as a new opportunity. The traditional ISV should consider reveal its application core capabilities by “publish” them the in the cloud. Entering the PaaS market the traditional ISV will not only create additional revenues but also will increase its solution eco-system, giving developers and other software companies a fast structured way to use its applications core functions.
Check ZDNet SaaS Article “PaaS Choices Today” and learn more about the PaaS market players.