Salesforce started as a CRM and now its enormous presence in the market was generated by the force.com PaaS.
The clear “go to SaaS market approach” of the ISVs is to find new prospects and sale their service to new customers. PaaS is very important opportunity for an ISV that can leverage its core competencies and become a platform for new small software providers.
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Read about the PaaS Market include definitions, Gratner Forecast for 2011, Vendors and more.