Marketers have known for a long time that tech video tutorials are an effective way to accomplish many things at once: convert leads into new users or convert novices into dedicated experts. Not to mention boost retention and loyalty, add upsell potential, and lots more.
With straightforward visual explanations, tech video tutorials give users and prospective users a real-world view of how your product, platform, or service will make their job easier:
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- Highlight real-world DevOps workflows to accelerate product adoption
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- Showcase the most in-demand integrations to get users up and running fast
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- Walk new users through choosing a template to simplify ML model training
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- Demonstrate how to get through a complex procedure to eliminate frustration
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- Teach admins how to perform a crucial task such as security incident response
As you can see from these examples, great video tutorials don’t just make users’ lives easier: They can:
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- Make sales and marketing simpler (If a picture is worth 1,000 words, a great tech video is worth 1,000,000!)
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- Cut down on support calls
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- Convince existing users to embrace the richer feature set of a higher level tier
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- Build satisfaction and NPS
But while savvy tech marketers know they need video tutorial content, it’s not always simple putting all the elements together to achieve effective, compelling results.
Since AI has already revolutionized so many other aspects of how we work, it’s reasonable to see what it has to offer in this area as well. In this post, we’ll explore 10 game-changing AI tools sourced by our video production experts to help you create tech video tutorials that engage viewers.
The Impact of AI Tools
AI tools for tech tutorial video production can transform tech marketing in a number of ways:
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- Streamlining video production
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- Extracting insights for content strategy refinement
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- Automating tasks
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- Analyzing trends
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- Optimizing content for engagement and visibility
Here at IOD, we know AI tools are essential for tech marketers looking to efficiently create impactful, SEO-friendly content tailored to audience preferences, thus boosting online presence and performance. That’s why we put together this article on some of the most helpful ChatGPT prompts to make your tech marketing copy sing to help you harness AI for impactful, trendsetting content.
And when it comes to video creation, and tech videos more specifically, we’ve pulled together a collection of AI tools and services in five categories based on IOD’s tech video production experts’ experience creating compelling tech video content for a range of clients.
Keyword and SEO Tools
While it may seem odd to begin with SEO before even diving into the process of script creation, SEO tools are an important step if you’re looking to maximize your content’s reach, engagement, and success. Because it’s not just about creating content; you want to make sure you’re creating the right content—content your audiences are searching for.
SEO insights will help you make informed decisions that not only cater to your audience’s interests right now but also position your content for long-term visibility and growth.
And when it comes to finding out what keywords are trending in your particular domain, AI tools can cut the time and effort it takes for in-depth keyword research and help you plan your entire approach to video content.
1. Clearscope
Clearscope helps your content rank with targeted SEO suggestions. It reviews top-ranking pages for keywords and assigns your content a grade. It simplifies SEO by analyzing keywords and SERP data to suggest content structures and relevant terms.
For instance, a marketer creating how-to videos for an anti-phishing platform could use Clearscope to identify crucial keywords and structure content for maximum online visibility and engagement.
For example, while terms like “phishing,” “email scams,” and “social engineering” might already be included in the script, Clearscope might offer ideas for more timely and relevant terms such as quishing and smishing (two newer phishing variants), spear phishing, or business email compromise (BEC). It can also present keywords related to phishing in specific industries, such as manufacturing or education.
2. MarketMuse
While Clearscope focuses mainly on on-page optimization, MarketMuse helps you take a broader focus on content strategy and research, such as identifying what content to create and how much to produce.
It analyzes competitor content, suggests relevant keywords, and even builds outlines for your articles. However, it also offers optimization features such as helping to analyze site strengths and weaknesses and suggests quick wins and foundational building efforts.
For example, a DevOps vendor could use MarketMuse to plan and optimize a tutorial video highlighting developer best practices, ensuring it includes all vital topics and keywords, which will boost its search rankings and viewer engagement.
MarketMuse’s on-demand inventory technology provides insights on topic and keyword rankings and competitive advantages. This one is a bit on the pricey side, but may be worthwhile for content-hungry organizations.
Scripts and Marketing Copy
AI-driven tools analyze vast amounts of data to understand audience preferences, generating scripts with natural language processing and machine learning. They can help you plan around a range of factors, including demographics, social media trends, and online discussions—making scripts culturally relevant and engaging.
This is important even for videos that may seem simple enough to forgo a script, like tech video tutorials, where it’s actually critically important to connect spoken words with on-screen visuals to keep viewers engaged and oriented.
1. Jasper
Jasper offers a suite of AI-powered copywriting tools to help you quickly flesh out a video concept to the outline stage, plan intros and outros.
Once you have created your video content, it can help you repurpose it into new formats and optimize it for multiple channels, like by converting long YouTube tutorials into bite-sized, TikTok-friendly content.
Jasper integrates with popular platforms like Zapier and Google Docs and provides over 50 templates for diverse content needs along with brand-voice customization to help you quickly craft ads, landing pages, and SEO-optimized blog posts—all tailored to the specific brand voice and style.
For instance, if a marketer wants to create a demo of a SaaS-based graphic design platform, they might already know what features they want to include in the demo and what audience they want to reach. With that information, Jasper can help them generate an audience-friendly hook and compelling intro to kick-start the script.
2. Boords
Every tech marketing video needs to start with a storyboard, but facing the blank page is tough. Boords simplifies storyboard creation by helping you generate scripts and visual storyboards with text prompts, AI-generated images, and automatic animatics.
Features like versioning, sharing, and downloadable formats make it collaborative and efficient. Boords can take care of the little details so you can focus on the bigger picture. By streamlining the entire process, Boords can help make it easier to produce high-quality, informative content for tech-savvy audiences.
For example, a tech marketer could use Boords’ AI image generation and animatic features to quickly visualize complex software steps and workflows, producing a tutorial that’s more engaging and easier to understand.
Optimization and Personalization
These services transcend routine tasks to deliver highly targeted content that would be almost impossible to imagine without the help of AI, such as automatically generating bite-sized, segment-specific demos from lengthy videos or tailoring product walkthroughs to individual market segments—all powered by intelligent algorithms.
1. Wistia
Video marketing platform Wistia now offers AI-powered tools to streamline content creation, hosting, and analysis. AI features include video highlights, auto transcripts/captions, and event descriptions to save time and improve searchability.
For example, marketers promoting a VPN service could use Wistia’s AI video highlights to automatically pull out key features and visually engaging moments, such as the security advantages of the VPN or its added benefits for global users, creating engaging, bite-sized tutorial clips perfect for social media or casual viewers.
Wistia offers a range of other services for videos including hosting along with robust SEO and discoverability features.
2. Vidyard
Vidyard helps businesses connect with audiences through digital sales rooms, video hosting, and personalized video messaging—an exciting alternative to bland marketing emails.
AI-boosted features include AI script generation for sales videos, automated email outreach, and centralized tracking of video viewership.
For example, marketing teams with a procurement platform could leverage Vidyard’s AI script generator to quickly produce closely targeted product walk-throughs or customized demos highlighting quick-start workflows like the requisition process or automating common tasks like generating reports on spending patterns.
This way, they can ensure each video addresses specific user segments, tracking engagement to help refine marketing strategy.
Speech-to-Text and Translation
Speech-to-text and translation tools can make tutorial videos more accessible to global users as well as casual viewers who prefer to watch with the sound turned off. Leveraging NLP and ML algorithms, these solutions help you reach a broader audience with your video content, expanding your viewer base and increasing engagement across more regions and cultures.
1. Rev
Rev offers AI-powered and human-driven audio and video transcription services. Their AI system promises to provide fast, accurate transcription, with the option to access human transcriptionists for more complex content.
Rev helps you streamline content creation and make your information more accessible through searchable transcripts, AI summarization, and mobile app access.
Marketers promoting an endpoint security solution, for example, could leverage Rev’s AI transcriptions to automatically extract key points from interviews or presentations, such as testimonials from security professionals at customer organizations, creating bite-sized video clips or text summaries that can be used for social media sites such as LinkedIn.
2. Veed.io
Veed.io is an online video editor aimed at both casual and professional users, providing a wide range of services including editing, screen recording, automatic subtitling, and translations.
Veed.io is targeted at both casual users creating family or other personal messages, to enterprises looking to craft marketing materials and training videos.
As an example of Veed.io’s AI-boosted features, an e-commerce vendor might use the platform to create concise AI-narrated demos of new inventory management features using Veed.io’s text-to-speech avatars.
Paid plans include business-friendly features like stock footage and advanced editing tools.
Advanced Video Personalization at Scale
Personalized videos allow organizations to reach every single customer with unique messaging based on their individual usage, history, interests, and needs.
Data service providers, for example, can tell when users are exceeding their monthly commitments and recommend higher-level packages for greater savings.
Not only can personalized video increase upsell potential, it also cuts churn and improves satisfaction by building long-term relationships.
1. SundaySky
SundaySky is a video creation platform that uses AI to generate video ideas, scripts, music suggestions, and even voiceovers. Its AI copilot can generate personalized, scalable video content, crucial for explaining complex tech solutions.
For example, a tech marketer with a managed service provider can use SundaySky to create customized, engaging tutorial videos explaining a new security feature, personalized to reflect the customer’s usage and history.
This approach ensures relevant and targeted content delivery, enhancing customer understanding and engagement.
2. Idomoo
Idomoo offers tech marketers a powerful personalized video creation platform. It lets users create highly customized videos at scale, enhancing customer engagement and communication.
For instance, a DevOps product vendor can use Idomoo to create personalized onboarding videos for new clients, showcasing elementary workflows and benefits tailored to the client’s needs, thereby improving customer experience and engagement.
Get Effective Tech Video Content Faster
Integrating AI tools into your tech video production can be a game-changer for tech marketers, helping any organization produce video content that puts them ahead of the competition.
From content ideation to distribution, the new capabilities offered by AI can:
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- Streamline production processes
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- Add personalization
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- Drive engagement
No matter which tools you choose, whether traditional or AI-based, AI can’t do it all.
Successful tech video marketing requires building and implementing a tech content strategy geared to your specific target audience. You need to identify which topics and content types will resonate most with them. You need to get your brand messaging across. And you need to produce at scale.
Effective tech content isn’t just about the right tools; it’s about tapping into a vast network of tech experts and strategists with hands-on experience in cloud, DevOps, cybersecurity, data engineering, AI/ML, combined with the creative force of experienced tech marketing writers, editors, and project managers.
Whether you need tech video tutorials, quick explainers, product walk-throughs, long-form webinars, or any other video content, your dedicated IOD tech content production team delivers quality, expert-based tech video marketing at scale that drives results.
