What is the point of hiring a marketer? By definition, a marketer is supposed to possess the ability to market the goods or services provided by a company to the appropriate target markets. In reality, however, this definition is often times expanded to entail a larger quantity of tasks, which unfortunately is not proportionate to quality.
Knowing how to analyze a particular environment does not mean one possesses the same level of expertise in a field as those actually working the field. In other words, while a marketer may be able to assess which audience will best respond to content regarding the latest technology for scaling out, does not equip that marketer to write the content him/herself. Cloud companies, in particular, face this substantial challenge in content creation due to the large gap between the knowledge held by developers and the understanding of that knowledge by marketers. More times than not, what would generally be quality, technical content, is turned into fluff.
Crowdsourcing the knowledge is an art of its own. Knowing where to extract relevant information, and then curate that knowledge into quality content is no easy feat. Additionally, more times than not, it requires the efforts of more than one individual.
Creating a team with the right specializations can save your company a lot more time and money than hiring one person, alone to do the job. With experts willing to share and content writers ready to construct, together, you’re looking at an unbeatable recipe for success.