Cloud Marketer, You Don’t Have a Clue!

quality contentWhat is the point of hiring a marketer? By definition, a marketer is supposed to possess the ability to market the goods or services provided by a company to the appropriate target markets. In reality, however, this definition is often times expanded to entail a larger quantity of tasks, which unfortunately is not proportionate to quality.

Knowing how to analyze a particular environment does not mean one possesses the same level of expertise in a field as those actually working the field. In other words, while a marketer may be able to assess which audience will best respond to content regarding the latest technology for scaling out, does not equip that marketer to write the content him/herself. Cloud companies, in particular, face this substantial challenge in content creation due to the large gap between the knowledge held by developers and the understanding of that knowledge by marketers. More times than not, what would generally be quality, technical content, is turned into fluff.

So What’s the Solution?

Crowdsourcing the knowledge is an art of its own. Knowing where to extract relevant information, and then curate that knowledge into quality content is no easy feat. Additionally, more times than not, it requires the efforts of more than one individual.

Creating a team with the right specializations can save your company a lot more time and money than hiring one person, alone to do the job. With experts willing to share and content writers ready to construct, together, you’re looking at an unbeatable recipe for success.

  • Mike Raia

    When you say “creating a team with the right specializations” do you mean hiring developers who can write content or who can communicate their ideas to writers? And our you saying that content writers do not belong under the Marketing umbrella?

  • http://www.iamondemand.com/ I Am OnDemand

    Mike – I suggest to first find where the knowledge that your audience look for..is.. and you will find (not surprisingly) that it is in the heads of the company employees start from product manager all they way to your senior developers. You need to develop your own “crowd sourcing” ways to be able and extract their knowledge and serve it to the audience. Important to make it efficient to te contributor. Once you have their mind all the rest are just logistics. So per your questions – you don’t need to hire developers for that specific matter and content writers can be outsourced, The marketer should be the orchestrator, find and maintain the right people and methodologies to make that happen. Does that make sense?

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