Cloud Marketing, IBM Does it Wrong (personal letter attached)
The 102 year old veteran IT company seems to have taken countless steps toward the development of CloudSmart, the IT giant’s proprietary cloud that, despite its large investments, has not demonstrated any sort of progress… until now, that is. In July, IBM upped its game by announcing its acquisition of Softlayer, an open cloud platform based on both Cloudstack and OpenStack. Although it is being perceived as an enterprise grade IaaS offering, it is still an immature cloud offering. Additionally, IBM cloud marketing guys have been taking the Steve Jobs approach to marketing (against IBM), circa 1984, belittling AWS in every way possible. While IBM benefits greatly from its trusted name, to me, this strike seems a bit old and not relevant anymore, making me question where my trust actually lies.