The Cloud Lock-In (Part 2): The Great Lock-In of PaaS
As we climb up the cloud layers scale, the complexity increases hence the vendor lock-in. PaaS as well as SaaS layers present stronger vendor lock-in than the IaaS layer. Did…
The Free Trial Jumps: A Comment by Michael Dunham
Following the post regarding the Free Trial 3 stages process and as part of the discussion in LinkedIn I would like to share with you the following comment from Michael Dunham, VP…
The Free Trial Jump: 4 Categories, 3 Steps and One Goal
Starting with a research on optimizing the SaaS customers’ acquisition funnel, I decided to focus on analyzing the conversion from a visitor to a registered free trial user. I examined…
