Cooladata – Consumerization of Big Data and Online User Behavior

Cooladata logoLast week CoolaData guys announced their platform general availability. The following post is based on few discussions I had with the company founders.
In his 20 years of experience working in the field of data analysis, Guy Greenberg, a co-founder of CoolaData, came to realize that there is no simple way to work out a Big Data without turning to professional services and integrating several systems. For instance, one might need to incorporate Hadoop with ETL and visualization tools.
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My View on CloudConnect 2012

cloud-connectLast week I attended one of the most popular cloud technology conferences in the world – CloudConnect. The CloudConnect conference started about four years ago. Attending the event gave me a clear understanding of the market maturity and evolution rhythm. Check out the following sections for the main points on what I heard and learned:

Cloud Performance

The underlying infrastructure performance, round trip time, bandwidth, caching and rendering are to be counted as the major features of an online service performance. In an interesting presentation by @joeweinman (known by his famous “Cloudonomics” theory), it was claimed that latency holds the greatest weight among these faetures. I encourage you to check out his new research – As Time Goes By: The Law of Cloud Response Time presents some good formulas, methods and considerations with regards to online services’ performance and latency (including simple facts, for example, that people tend to prefer selecting from fewer options on an online page –  so you can have less content on a page and achieve a better browsing performance).

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The Rabbit and the Mole: the Web Developer and the Data Scientist

Source: Flicker

Six years ago I led Zarathustra as the company and product manager. We started this new company to help SMB companies to manage their sales, operations and accounting in one system. I was young and handsome but with not a lot of experience in regards to recruiting and employing web software developers.

It was obvious to us that we didn’t have enough capital to hire experienced developers and while searching for guys to help us with the R&D we realized that we could find great talented young geeks. These guys accumulated their experience by establishment of websites for their own purposes and habits such as movies, sports and dating sites. This always reminds me of the Facebook story which started with a super fast rabbit, Mr. Zuckerberg. At the start he actually created ”thefacebook” service using his own hands and keyboard spontaneously understanding the need to create a simple UI/UX, support operation scalability and demonstrate great value to the end user.
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