IOD is kicking off 2026 with hands-on strategies for tech marketers looking to do more with GenAI, and to actually prove it.
This month, we share how real workflow measurement (not just more automation) cut our client review cycles by 40%, plus a practical guide for anyone trying to choose the right AI search visibility tool.
As always, you’ll find fresh portfolio highlights and an advanced Expert’s Corner tip related to AI search visibility.
How IOD Achieved 40% Faster Content Turnaround with GenAI Workflow Optimization
Back from maternity leave, I walked straight into a GenAI whirlwind, and a big question from our CEO: Are we actually making life easier for clients, or just adding tools?
A year (and lots of learning) later, our review cycles are 40% faster.
Here’s what worked, what didn’t, and how real numbers (not hype) changed everything.
Shopping for an AI search visibility tool? Is your current tool really delivering?
We’ve seen our clients struggle with this and knowing what actually matters.
Our guide lays out the key features and questions every tech marketer should consider, so you can confidently pick an LLM visibility tool that fits your content goals, team workflow, and budget.
- What Is a Cloud SOC? (Wiz – video)
- Tenable Competitors: Platforms and Approaches to Exposure Management (Wiz – blog post)
- Buyer’s Guide: AIOps Selection Criteria: How Site24x7 Transforms IT Operations (Zoho – buyer’s guide)
Want to see more samples?
Track the fan-out queries that LLMs use after a user prompt, not just your brand’s primary keywords. These secondary queries often surface competing sites or forums (like Reddit) that influence whether your content gets cited in AI search results. Use this insight to spot hidden opportunities for new content, or to strategically engage on high-impact third-party domains.
Ready to drive performance with practitioner-led, GenAI-powered marketing?
