Are your SMEs avoiding you? Are they too busy for content marketing?
In honor of Valentine’s Day this month, we’re offering relationship advice—how to get SMEs to collaborate (willingly!) for better content and impact.
Check out our latest article to see why your SMEs should be chasing after marketing. ❤️
We’re also gearing up for major industry events this spring!
If you’ll be at RSA Conference or Google Cloud Next 2025, let’s connect!
In the meantime, check out our insights from past events and and explore how AI, sustainability, and transparency are shaping the cloud industry:
And be sure to check out our latest portfolio samples to see how IOD is supporting tech leaders in the cloud, cybersecurity, DevOps space, and more with high-quality content at scale.
Amazon Q vs. Microsoft Copilot: Which GenAI tool wins?
Microsoft Copilot streamlines work in Office apps. Amazon Q taps into internal data for deeper insights.
But when we put them head-to-head, one gave a surprisingly detailed response about the other… and one refused to answer entirely.
👉 Find out which AI played along and which clammed up.
Tech marketers know the importance of SME involvement in the tech content creation process. But do your devs know why they need you when writing for the company blog?
Tech marketers bring the structure, storytelling, and distribution expertise that turn SME knowledge into content that drives impact.
Without them, you risk:
❌ Content that’s too technical or lacks a clear value proposition.
❌ Content that doesn’t align with broader marketing goals or audience needs.
❌ Publication delays, as the SMEs spend time rewriting drafts instead of focusing on their expertise.
Read on to find out why SMEs need tech marketers, where content efforts fail, and how to ensure seamless collaboration between tech & marketing.
And in case you missed part 1, check out: How to Leverage SMEs for Scalable, High-Impact Tech Marketing Content
In need of practitioner-driven tech content at scale—blog posts, videos, white papers, cheat sheets, thought leadership, and more?
IOD offers all this and more as part of our end-to-end expert-based tech content marketing services.
Check out these new assets from the IOD portfolio:
- Secure Coding Best Practices (cheat sheet – Wiz)
- Achieving Ransomware Resiliency with BaaS and DRaaS (white paper – Veeam)
Learn more about all IOD has to offer from content strategy & editorial planning to video & creative, design, and more.
