As we wrap up another year at IOD, I find myself looking back. Not just on 2025, but on the long road that brought us here.
If you’d asked many of my friends, industry peers, and even clients, IOD wasn’t even supposed to exist in 2025, let alone be thriving.
“Ofir, GenAI is going to make IOD irrelevant.”
But I always believed the opposite. I saw GenAI not as an existential threat, but as a catalyst to take IOD’s original vision to the next level. This year, that belief paid off.
In 2025, GenAI didn’t replace IOD; it made us stronger. We built IOD GenAI Labs, our innovation branch.
We leveraged GenAI-powered automation to boost efficiency and scale, all while keeping our uncompromising standards for quality.
By embracing automation, we became truly performance-driven, using advanced LLM visibility tools and analytics to address content gaps and select topics that actually move the needle for our clients.
We doubled down on our practitioner-first process, with our experts-in-the-loop guiding every stage of the content production lifecycle: from ideation and research to creation and optimization. Human expertise isn’t an afterthought; it’s embedded in everything we do.
I’ve seen the impact firsthand: faster results, greater ROI for our clients, and content that stands out for both technical depth and business value. Meeting many of you this year at AWS re:Invent and CyberMarketingCon reminded me that, even in a GenAI-driven world, real expertise and authentic partnership matter more than ever.
IOD has always been about scale, but with GenAI in place, now is the time for us to be truly performance-driven and to define what “quality” means for the next era of B2B tech content marketing.
And we’re already seeing the signs of success. We’re running multiple experiments: from orchestrating a single, 2,000-word article using an agentic framework of 27 agents across different models, to recording brief calls, validating outlines on the spot, and showcasing results instantly. We’re pushing distribution at scale, but always with the right guardrails in place to protect our clients’ brands.
I’m actually grateful to those who doubted whether IOD could thrive in the GenAI era. That skepticism pushed us to keep evolving. In 2026, we’ll keep leading the way: practitioner-led, performance-driven, and GenAI-powered.
Thank you for being part of our story, and for believing in what’s possible. Wishing you all the best this holiday season and in the New Year. May we continue to grow together.
—Ofir
CEO, IOD
AWS re:Invent 2025: 5 Key Takeaways for Tech Marketers
What really stood out at AWS re:Invent this year?
From the rise of AI-powered cloud services to new data strategy announcements and emerging trends in security, our team was on the ground to break it all down.
Discover the five most important takeaways tech marketers need to know, plus, practical insights you can use to shape your 2026 strategy.
What 70,000 Engineers and 780 Marketers Taught Me About GTM in B2B Tech
What’s the real gap between engineering and marketing in B2B tech, and how do you bridge it for true go-to-market success?
After a whirlwind journey from the 70,000-strong AWS re:Invent (where the crowd was 80% engineers) to CyberMarketingCon (with a marketer-heavy room), Ofir shares the practical lessons, honest conversations, and surprising moments that shape the future of tech GTM.
Discover why most technical content misses the mark, what true product-marketing alignment looks like, and what tech marketers deserve from leadership.
Get end-to-end practitioner-driven tech content at scale: videos, white papers, cheat sheets, thought leadership, blog posts, and more.
Ahead of AWS re:Invent and CyberMarketingCon 2025, check out these AWS and security samples from our portfolio:
- Unified Vulnerability Management (UVM) Explained in 2 Minutes (Wiz – video)
- How to Strengthen Cloud Security for Small Businesses (Wiz – long-form blog post)
- Network Visibility ROI (Zoho – buyer’s guide)
- Zero Trust vs. Microsegmentation (AlgoSec – SEO page)
Want to see more samples?
Improving Your AI Search Visibility
Treat every key section of your content as a potential standalone answer for LLMs.
For maximum GEO impact, build natural language subheads phrased as questions, and follow immediately with concise, entity-rich responses. Then, semantically enrich each answer with synonyms and context variations: This increases the odds your content is selected as a direct response in AI-generated answers and featured snippets, not just organic search.
For more tips, see the Tech Marketer’s Guide to GEO
Ready to drive performance with practitioner-led, GenAI-powered marketing?
