Your AI isn’t underperforming because the models are weak.
It’s because your prompts are.
Most teams obsess over picking the “best” model but ignore the single factor that shapes every output: prompt design. AWS has quietly built an ecosystem that treats prompting as infrastructure—where caching, routing, and experimentation are built in.
If you’re still writing one-off prompts, you’re missing the systems that make GenAI apps faster, cheaper, and more consistent at scale.
On stage in Vegas, researchers showed LLM-powered phishing chains that adapt in real time, deepfake identities with full digital histories, and jailbreak techniques that turn defensive AI into a liability. Offensive AI isn’t hype; it’s an operational threat shaping the next wave of attacks.
Get practitioner-driven tech content at scale—videos, white papers, cheat sheets, thought leadership, blog posts, and more as part of IOD’s end-to-end expert-based tech content marketing services.
Check out this month’s featured client work:
- Operationalizing Cloud Governance Best Practices (Wiz – playbook)
- Understanding DORA Metrics: A Guide to Measuring DevOps Success (Zoho – long-form blog post)
- Translate Your On-Premises Database to AWS with the BlueXP Workload Factory Migration Advisor (NetApp – community blog post)
- What Is Application Security Posture Management (Wiz – video)
Want to see more samples?
Should the em-dash be banished in the GenAI era?
IOD director of editorial & content marketing weighs in.
“Em dashes will NOT hurt your GEO ranking.
Search engines and LLMs don’t care about punctuation—they care about words.
Used right, the em dash can actually help readability for both humans and AI models.
Just don’t overuse them; keep them intentional; and you’ll be fine.
GenAI is part of our workflows now. The issue isn’t an em dash giving you away; it’s bad content.
If you’re publishing quality content with human-in-the-loop (feeding the model, validating outputs, and grounding with real-world examples), you’ll be fine—em dash or not.”
Talk to us about IOD GenAI Labs, tech content strategy, video & creative, and design.
