Finding that magic number of relevant blog posts needed to keep your cloud-minded audience engaged and craving more can be trickier than you think. One thing’s for sure, though, posting once a week is not enough! While cloud companies may be up to their eyeballs in new developments and performance maintenance, here are three reasons why creating content needs to be at the top of every hi-tech and cloud company’s to-do list.

1. Google Search

Google doesn’t just like posts, Google LOVES posts. The more posts you churn out, the higher up you’ll be in Google’s ranks. This will subsequently lead to higher rates of visibility and the ability to stand out from the crowd.

2. Education

Quality posts are key to gaining end-users’ trust. B2B customers often do extensive research before making a final decision about the best vendor for the job. Therefore, it is important to keep in mind that while posts are used as marketing tools for startups, business to developer companies (B2D), and any sized hi-tech company in general, it is imperative to have a catalog of posts expressing just how much knowledge your company has to offer. The ability to hone in on messages and generate a unique voice of the company is cultivated and refined through practice.

3. Social Weapons

What good is social media if you don’t have anything new to add? Recycling the same information over and over again leads to boredom and eventually disengagement. However, with a whole slew of tricks up your sleeve, you are capable of leveraging social media to its max, creating more presence, and better relationships with your audience.

So, there you have it. The 3 main reasons why it is vital to post more than once a week. While it may seem cumbersome at first, over time, it only gets easier.