While I was looking for articles about the On-Demand offering marketing methods, I bumped into this short article that really helped me understand that the marketing complexity for the On-Demand offering isn’t really different than marketing any other new product. The ISV needs to understand that the new offering will not replace the traditional business but instead it will lead it to new opportunities in new markets that the ISV probably could not even approach till today.
Marketing your On-Demand Offering
- Ofir Nachmani
- January 17, 2011
Ofir Nachmani
CEO
A tech evangelist and entrepreneur, Ofir was an early adopter of cloud and spent a decade as a leading cloud blogger—well before it went mainstream. He held executive roles at top tech companies and has served as an independent analyst for AWS, HP, Oracle, Google, and others. With deep roots in both tech and marketing, Ofir founded IOD to bridge the gap between the two—helping vendors build credibility, scale content, and position themselves as industry influencers.
