This is my third re:Invent, and I feel lucky to have had the opportunity to attend all of the major AWS events thus far. It is evident that Amazon is disrupting the IT industry, and some very experienced bloggers in the field have told me that it is just a matter of time before it takes over enterprise IT, as well. Maybe in another 10 years, though. Nonetheless, the change it has established in the industry is extreme, with the cloud’s agility and speed able to reach nearly every place on earth. There were 5K attendees at AWS’ first re:Invent and this year, Amazon is expecting over 12K. Vegas will be filled with geeks and big shot CIOs.
These are exciting times for the world of cloud computing, and with the largest ever AWS conference just around the corner, we can’t wait to see what everyone has in store. Our successful video interviews at AWS re:Invent 2013, with leading cloud brands across the globe, has brought the popular enterprise technology channel, SDR News, and yours truly together again to see what re:Invent 2014 has to offer.
The technology and consulting partners that shared their knowledge at last year’s event have greatly benefitted from their exposure across our social channels. And with the 12,000 participants expected to show up next week, exhibitors need to be especially on top of their game in order to manifest valuable opportunities. Last year’s video interviews focused on assessments of the event and learning about the exhibitors’ positions in and contributions to the AWS ecosystem. However, this year, we’re turning the focus fully onto you.
Marketing through knowledge has gained vast popularity for enterprises and startups, alike. Creating educational content for your community, otherwise known as content marketing, has become the preferred method of marketing for a number of reasons. Instead of enticing a potential customer for a few seconds with a witty tagline or flashy banner, cloud content marketing engages potential customers through news, industry awareness, expertise, and storytelling. Educational content’s purpose is to arouse an audience’s curiosity, leaving them with more knowledge and questions about the subject. Conversely, traditional marketing methods, like copywriting, have a specific and usually very direct call to action. As a result, the reader will either take action or not, leaving the company and potential customer with very little room for engagement. Promotional content has its purposes in marketing, but education is not one of them. Writing content that educates rather than promotes has proven to be an effective way for cloud computing vendors to build customer relationships resulting in more than just sales, but community, as well.
On Wednesday July 2nd, Adrian Cockcroft, from Battery Venture, lectured at an IGTCloud and IamOnDemand meetup. Prior to joining Battery, Adrian led Netflix’s migration to a large scale, highly available public cloud infrastructure and drove the cloud-native NetflixOSS platform to become open source as the Netflix cloud management platform. In a recent interview, the Netflix cloud pioneer answered a broad range of questions covering everything from his take on AWS development, DevOps vs NoOps, and the future of enterprise IT. If you like to enjoy “IamOnDemand Adrian’s experience” check out my personal interview with the cloud pioneer. Take it from someone who knows; from cloud history to on point predictions, Adrian has the knowledge we could all learn from in the industry.