[Strategy & Editorial Planning]
A vision without a plan is wishful thinking. From content research & analysis to editorial planning, IOD combines deep tech and marketing expertise to build a powerful, customized content strategy that grows with you.
[Our content strategy step-by-step]
1
Prep & Market Analysis
The IOD content strategy team conducts an industry survey of the competitive landscape and an in-depth assessment of your current marketing strategy and performance to map the gaps.
2
Creative Brainstorming
IOD teams up with your company stakeholders—SMEs, marketing, sales—for creative collaboration resulting in a content strategy & editorial plan that appeals to your tech audience and aligns with your unique value proposition.
3
Industry Competitive Analysis
IOD conducts comprehensive research on your competitors in order to understand their content strategies and create a plan to help you stand out from the competition.
4
Expert-Based Editorial Ideation
IOD tech experts & strategists provide a comprehensive list of content topics based on the research and information gathered in the previous stages, refining and optimizing for your tech personas and audience.
5
Editorial Calendar Plan
Once the topics have been approved, IOD will create a 6-month editorial calendar and execution plan. The IOD content strategy team then reviews the plan every quarter, provides ongoing support, and collaborates with your stakeholders to ensure the content remains relevant and on target.
All Experts. All Tech.
Success Stories
“Our organic traffic has increased, and we're seeing leads and contacts from sizable companies. The content has been more than paying for itself.”
Raaz Herzberg
CMO & VP Product Strategy
"IOD’s professionalism stands out—they take ownership, deliver fast, and streamline content production. Their transparent process ensures full visibility, making collaboration effortless across stakeholders."
Amit Svarzenberg
CTO, Microsoft for Startups
"With IOD, I get a dedicated team of SMEs, writers, editors, designers, and more capable of delivering content at scale and on a wide array of topics (Amazon Cloud, Azure, and even product-specific NetApp technologies."
Gali Kovacs
Director of Cloud Revenue Marketing
"IOD has been essential in building a technical content directory that drives traffic, boosts conversions, and expands our user base. Their expertise, seamless process, and cloud experts make them a key partner. We look forward to growing our partnership."
Jennis Thomas
Senior Content Manager
"We needed a vendor who truly understood our technology and could create an engaging video that clearly showcased our proxy server benefits to potential customers. IOD delivered."
Uri Baum
Senior Director of Marketing Operations
"We have a long-standing relationship with IOD and have been highly impressed with the quality of work--whether blogs, white papers, or interactive content. They have been a valuable extension to our team."
Trisha Paine
Head of Global Marketing, Cloud Security
"Scaling high-quality technical content at the right cadence and volume is tough. IOD has been instrumental in helping me deliver deeply technical, relevant content consistently across roles and companies—I trust them."
Rafi Kretchmer
CMO
"IOD’s CTO and strategy team have been instrumental in our content program—educating our SEO team and shaping content like cloud incident response templates with real-life SaaS scenarios and actionable playbooks."
Erik Episcopo
Senior SEO Manager
"IOD produces the highest-quality technical blog posts, driving more engineers to our blog and delivering real ROI."
Ran Ribenzaft
Co-Founder & CTO
"From top-performing SEO blog posts to data-driven, insightful thought leadership, IOD delivers premium tech content that drives results for our marketing team and provides real value to our prospects."
Gal Gonen
Head of Brand & Product Marketing
"IOD's deep understanding of our mindset, ecosystem, and technology makes them an invaluable content partner. Their engagement, adaptability, and results exceeded expectations."
Roee Froman
Product Marketing Manager
"IOD's experts are highly technical—with knowledge sometimes even deeper than ours. Without them, we wouldn’t be able to create deep tech content at this level.”
Jonathan Kaftzan
VP Marketing & Business Development
"IOD’s practitioner-driven approach and seamless collaboration between their expert team—tech specialists, writers, and editors—and our SMEs and marketing department have been invaluable, significantly boosting our marketing efforts and content cadence."
Nir Genison
VP Marketing
"IOD has been a trusted partner, delivering high-impact content on cloud security, DevOps security, and Kubernetes security—tailored to our audience, from practitioners to C-level executives."
Czesia Glik
VP Marketing
"We needed deeply technical cloud articles to complement our in-house content. IOD delivered expert-level AWS content—thorough, professional, and worth the investment."
Victoria Kouyoumjian
Senior Director Product & Brand Marketing
"IOD’s high-quality, practitioner-driven content has been key to differentiating us in the Kubernetes space and establishing thought leadership. Their streamlined process ensures consistency and scale, driving high-intent traffic to our blog."
Victoria Oiknine
Director of Marketing
"IOD is our one-stop shop for cloud, data, and DevOps-related content—with an impressive network of seasoned tech experts, writers, and editors, plus a highly professional account and project management team."
Liran Meir Frenkel
Head of Marketing and Digital Sales
"IOD is a powerhouse for technical content. Their quality, speed, and industry expertise are unmatched. Their seamless, efficient content creation process ensures effortless collaboration, and the team is a pleasure to work with!"
Jordan Zeller
Communications Manager
"IOD removes the pain of finding the right expert. We get expert-driven blog posts, white papers, comparisons, and in-depth analyses on any topic we need—all well-executed and at scale."
Daniel Berman
Product Marketing Manager
"IOD has been a trusted partner, delivering high-impact content on cloud security, DevOps security, and Kubernetes security—tailored to our audience, from practitioners to C-level executives."
