A tech evangelist and entrepreneur, Ofir was an early adopter of cloud and spent a decade as a leading cloud blogger—well before it went mainstream. He held executive roles at top tech companies and has served as an independent analyst for AWS, HP, Oracle, Google, and others. With deep roots in both tech and marketing, Ofir founded IOD to bridge the gap between the two—helping vendors build credibility, scale content, and position themselves as industry influencers.
Building the future of
tech content marketing
Where expertise meets intelligent automation
About IOD
IOD (I Am on Demand) runs fully managed content engines for leading B2B tech marketing vendors, powered by GenAI, supported by subject matter experts, and engineered for performance.
Founded in 2017 to bridge the gap between tech and marketing, IOD was built on a practitioner-first foundation to bring technical credibility and real-world expertise to B2B content marketing.
Today, that foundation is amplified by GenAI, enhancing expert-led workflows with intelligent automation to run fast delivery of top-quality, high-performing content across the technical domains of cloud, DevOps, cybersecurity, data, and AI.
“Our organic traffic has increased, and we’re seeing leads and contacts from sizable companies. The content has been more than paying for itself.”
Raaz Herzberg
CMO & VP Product Strategy
“IOD’s professionalism stands out—they take ownership, deliver fast, and streamline content production. Their transparent process ensures full visibility, making collaboration effortless across stakeholders.”
Amit Svarzenberg
CTO, Microsoft for Startups
“With IOD, I get a dedicated team of SMEs, writers, editors, designers, and more capable of delivering content at scale and on a wide array of topics (Amazon Cloud, Azure, and even product-specific NetApp technologies).”
Gali Kovacs
Director of Cloud Revenue Marketing
“IOD has been essential in building a technical content directory that drives traffic, boosts conversions, and expands our user base. Their expertise, seamless process, and cloud experts make them a key partner. We look forward to growing our partnership.”
Jennis Thomas
Senior Content Manager
“We needed a vendor who truly understood our technology and could create an engaging video that clearly showcased our proxy server benefits to potential customers. IOD delivered.”
Uri Baum
Senior Director of Marketing Operations
“We have a long-standing relationship with IOD and have been highly impressed with the quality of work–whether blogs, white papers, or interactive content. They have been a valuable extension to our team.”
Trisha Paine
Head of Global Marketing, Cloud Security
“Scaling high-quality technical content at the right cadence and volume is tough. IOD has been instrumental in helping me deliver deeply technical, relevant content consistently across roles and companies—I trust them.”
Rafi Kretchmer
CMO
“IOD’s CTO and strategy team have been instrumental in our content program—educating our SEO team and shaping content like cloud incident response templates with real-life SaaS scenarios and actionable playbooks.”
Erik Episcopo
Senior SEO Manager
“IOD produces the highest-quality technical blog posts, driving more engineers to our blog and delivering real ROI.”
Ran Ribenzaft
Co-Founder & CTO
“From top-performing SEO blog posts to data-driven, insightful thought leadership, IOD delivers premium tech content that drives results for our marketing team and provides real value to our prospects.”
Gal Gonen
Head of Brand & Product Marketing
“IOD’s deep understanding of our mindset, ecosystem, and technology makes them an invaluable content partner. Their engagement, adaptability, and results exceeded expectations.”
Roee Froman
Product Marketing Manager
“IOD’s experts are highly technical—with knowledge sometimes even deeper than ours. Without them, we wouldn’t be able to create deep tech content at this level.”
Jonathan Kaftzan
VP Marketing & Business Development
״IOD combines deep DevOps expertise with business-minded execution—clear workflows, strategic content, and reliable delivery. They understand both ICs and managers, making them a true partner for brand and SEO.״
Zack Bentolila
Marketing Director
“IOD’s practitioner-driven approach and seamless collaboration between their expert team—tech specialists, writers, and editors—and our SMEs and marketing department have been invaluable, significantly boosting our marketing efforts and content cadence.”
Nir Genison
VP Marketing
“IOD has been a trusted partner, delivering high-impact content on cloud security, DevOps security, and Kubernetes security—tailored to our audience, from practitioners to C-level executives.”
Czesia Glik
VP Marketing
“We needed deeply technical cloud articles to complement our in-house content. IOD delivered expert-level AWS content—thorough, professional, and worth the investment.”
Victoria Kouyoumjian
Senior Director Product & Brand Marketing
“IOD’s high-quality, practitioner-driven content has been key to differentiating us in the Kubernetes space and establishing thought leadership. Their streamlined process ensures consistency and scale, driving high-intent traffic to our blog.”
Victoria Oiknine
Director of Marketing
“IOD is our one-stop shop for cloud, data, and DevOps-related content—with an impressive network of seasoned tech experts, writers, and editors, plus a highly professional account and project management team.”
Liran Meir Frenkel
Head of Marketing and Digital Sales
“IOD is a powerhouse for technical content. Their quality, speed, and industry expertise are unmatched. Their seamless, efficient content creation process ensures effortless collaboration, and the team is a pleasure to work with!”
Jordan Zeller
Communications Manager
“IOD removes the pain of finding the right expert. We get expert-driven blog posts, white papers, comparisons, and in-depth analyses on any topic we need—all well-executed and at scale.”
Daniel Berman
Product Marketing Manager
B2B tech content meets GenAI automation
Behind every IOD deliverable is IOD GenAI Labs, the innovation hub that powers our content operations.
Labs develops the context layers, agentic workflows, and automations that enable us to produce expert-led content at enterprise scale.
It’s where human expertise and GenAI innovation converge to keep our production fast, consistent, and performance driven.
Expertise you can trust
Every IOD asset starts with human expertise.
Our global network of practitioners, analysts, tech marketers, writers, editors, designers, and video pros brings real technical depth to every story and creative we produce.
Combined with GenAI efficiency, that expertise ensures accuracy, brand alignment, and content built to perform across every format and channel.
Meet IOD’s core team
Ofir Nachmani
CEO
Petar Marinkovic
CTO
A tech industry veteran, before joining IOD, Petar’s work centered on enterprise and data center infrastructure, as well as large-scale cloud deployments. He holds a BSc, an MBA, and has hands-on experience as a network and systems engineer—not to mention a long history in tech blogging.
As CTO of IOD, Petar oversees content research strategy, technical vetting, and accuracy across all deliverables. He leads efforts to stay ahead of emerging trends, ensuring IOD’s content reflects real-world expertise and current technologies.
Ivan Arsenov
Director of Talent Acquisition
Ivan seeks out new talented technologists to join IOD’s growing network of expert researchers, writers, and strategists. Passionate about IT, Ivan has more than a decade of experience working in sales positions in various industries, all of which required the “people skills” he now utilizes at IOD.
Yeru Chernilovksy
Director of Editorial & Content Marketing
With over two decades of content management, editorial, and writing experience, Yeru has worked with leading publishers—including Yale University Press and Routledge—as well as B2B tech companies. She holds a B.A. in French and psychology and an M.A. in Middle East studies. After over a decade supporting researchers and reporters on the frontlines, she transitioned to working with practitioners and marketers at the forefront of tech.
Today, she oversees IOD’s network of tech marketing writers and editors, ensuring the highest editorial standards and brand alignment. She also leads the company’s content marketing strategy.
Esti Cohen
Director of Administration
Esti oversees invoicing, financial reporting, and supports account management and operations at IOD. With over 15 years of experience running businesses across continents, she brings strong financial and operational expertise to the team.
Slavko Dimitrijevic
Director of Operations
From onboarding to article delivery, Slavko oversees IOD’s operations and ensures processes run smoothly across teams. As operations manager, he leads day-to-day activities and supports continuous improvements company-wide.
Slavko is AWS Certified, bringing a cloud-savvy perspective to IOD’s technical content operations. Previously, he worked in the logistics industry, where he honed his organizational skills. He holds a B.A. in English language and literature.
Hannah Mahler
Director of Marketing Operations
Hannah keeps IOD’s marketing engine running—leading outbound campaigns, managing social media and newsletter pipelines, and driving engagement across events and digital channels. She works closely with sales and creative teams to launch product-aligned campaigns, combining strategy with hands-on execution.
She brings a diverse background spanning operations, payroll, and experience in sales and web content creation. Hannah also spent several years as a special education teacher—an experience that honed her communication skills, empathy, and ability to manage complex tasks with clarity and focus.
Alberto Namias
Director of Business Development
Alberto leads sales strategy, pipeline growth, and customer success at IOD. With over a decade of experience in the tech industry, he has held leadership roles at both startups and global companies, consistently building scalable growth strategies. He also co-founded a cross-border talent initiative connecting Israeli tech with teams abroad.
Gur Tirosh
Director of Video Marketing
Gur leads IOD’s strategy and production of tech-focused video content. He oversees the full process from concept to final cut—including messaging, scripting, visual storytelling, and animation. With over 20 years of experience in content, marketing, and media—including roles at Ynet, Nana10, Walla, Sisense, and Natural Intelligence—Gur specializes in translating complex technologies into clear, compelling stories for leading tech brands.
Jana Velinov
Traffic Manager
As traffic manager at IOD, Jana connects people, tasks, and timelines to keep the creative engine running smoothly. With a B.A. in English language and literature and nearly 10 years working as an English teacher, Jana is passionate about clear communication and seamless coordination. Her strong organizational and project management skills as well as attention to detail ensure streamlined workflows and timely delivery.