Generative AI is the new buzzword in content creation, but can it live up to the hype when it comes to tech content creation? On the one hand, we’re seeing exciting new use cases for generative AI in everything from medicine to smart contracts to autonomous drones. On the other hand, there are valid concerns about accuracy, misinformation, legal issues, data security, and privacy.

At IOD, we believe that generative AI, today’s crop of large language models (LLMs) like ChatGPT, Bard, Bing, LLaMA, and Claude, are just like any content creator: You can work together most efficiently if you understand its strengths, i.e., the use cases where generative AI really shines.

And as we mentioned in Part 1 of this two-part series, that goes for all types of content—not just written assets like blogs, white papers, and social posts but also video scripts, webinars, podcasts, and more. 

In our previous post, we looked at three top use cases for ChatGPT: audience/market research, outlining & idea generation, and email marketing. Now, in Part 2, we’ll share three more use cases, along with some tips from IOD’s content-creation experts so you can truly start getting the most mileage from your new AI content-creation assistant.

3 More Use Cases to Help Use Generative AI to Create Tech Marketing Content

As we mentioned in Part 1, the biggest advantage of generative AI is the fact that you’ll never stare at a blank page again. With an LLM by your side, you’ll always have a writing buddy to help you get started. Here are three more use cases for LLMs, along with some sample prompts to get you going.

1. Summaries

Use this capability for your own information, such as summing up a long article or report, or for sharing a condensed or promotional version on your site or through social media. For example, if you have a long asset like a white paper, you can create bullets for a landing page to convince visitors to leave their info and download the white paper.

Prompts to help you get started:

• You are writing as an ordinary IT person, not a salesperson or marketer. Create 5 tweets for X (formerly Twitter), each mentioning one major aspect of the following white paper in a catchy, attention-getting way that invites audience engagement, for instance, by asking a question. This should not sound like sales copy; I want it to sound like someone raising an interesting topic and sharing interesting facts with friends. Don’t mention the product in the tweets or ask people to click through. We are only sharing fascinating information. CTA is to click through and get the white paper.

• Summarize the following text with 5 bullet points of up to 40 words each. Each bullet must include 1) one thing the tech marketer will get out of reading the article and 2) one major tech marketing pain point the article will help with. I want only 5 bullets, with no additional information or tips at the end. No additional bullets or sub-bullets, just the 5 requested. Please use “you” rather than “the tech marketer,” and avoid using the term “pain point. [Tip: Our writer asked for 5 even though fewer were needed because not all the results will be great…]

2. Awesome Videos

Here, it’s up to you to set the tone. Some ChatGPT content can be bland and uninteresting, so use strong and emotional words when you’re asking for results. Here, our writer has specified an “exciting” video and “attention-getting” title because the initial results seemed very boring.

Prompts to help you get started:

• I want to create an exciting video for X (formerly Twitter) on why vulnerability management is more important than ever. Include an attention-getting title, popular hashtags, and a 1-minute video script reflecting IT security team pain points and optimized for SEO.

• Create a one-minute video script talking about the features and benefits of the endpoint protection platform described in the following white paper. The script should be fun and light, casual in tone, and include a CTA to speak to one of our experts. Please include interesting visuals in square brackets ([]), including two or three places to highlight screenshots of the platform itself at work.

3. Social Media Messaging

Let’s say you’re trying to create buzz around a blog post you’ve just created, like a 2-part series touting the amazing benefits of using ChatGPT as a content marketing creation assistant. You need to invite people to read your post—but how? You can also use your LLM to help identify which types of social media content will be most appealing to the persona(s) you’re trying to reach.

• Generate 10 engaging questions related to the topic of using generative AI for tech marketing content creation to invite engagement and conversation on LinkedIn. Include a CTA to click through and read our post on the subject (link in the first comment). Use the term “generative AI” in only 5 of the 10 questions and use synonyms in the rest. Please suggest relevant keywords and hashtags to expand our reach and increase organic traffic.

• Identify five types of social media content on the topic of FinOps that mid-level IT personas would be most likely to engage with

Getting the Most From Generative AI: 3 Tips

Here are a few final tips from IOD’s experts to help you craft the most valuable, relevant content for the industry professionals you’re trying to reach:

1 – Get creative. Because your investment in time is minimal, don’t be afraid to start experimenting with new content formats. Most organizations aren’t using all the content types at their disposal, and maybe it’s time to start. For instance, in response to the final prompt above, about FinOps for mid-level IT personas, Bard suggested infographics and videos, both somewhat underused content types that are visually appealing and easy for busy professionals to consume quickly. 

2 – Drill down. Provide the LLM with as much detail as possible about what it is you’re trying to create, including your goal, your audience, the format, the tone, and anything else you can think of. Once you see your initial results, keep providing more and more specific information until the LLM has what it needs to deliver the most accurate content possible.

3 – Review and edit. Generative AI is a powerful tool, but all the LLMs mentioned here are still under development. That means you still need to be in the driver’s seat, reviewing and editing anything generated by an AI before it goes live. That will help ensure that your content is accurate, informative, and relevant to your viewers. And it also gives you a chance to put your own unique (human!) spin on things to give your tech brand even greater authenticity.

LLMs may still be in their infancy, but as we’ve seen over this two-part blog series, they’re already rewriting the rules of content creation. With LLMs at your side, you can now generate ideas, personalize content, and automate the most repetitive parts of your job at the speed of thought. You essentially get your own team of creative geniuses on call, 24/7.

But even the most powerful LLMs can’t replace the human touch. That’s where IOD comes in. With our team of experienced content creators on board, you can stay ahead of the curve in your fast-moving industry. We’ll help you strategically build the content you need to engage and charm audiences and meet your marketing goals.

To find out more, get in touch today.