IOD is kicking off 2026 with hands-on strategies for tech marketers looking to do more with GenAI, and to actually prove it. This month, we share how real workflow measurement (not…
We hope you had a great Thanksgiving, and want to take a moment to thank our clients and partners for their ongoing trust and collaboration.As we return from the holiday,…
It’s Halloween season. Ghosts and goblins may be spooky, but here’s something even scarier for tech marketers: Generative AI is already outpacing traditional search, and most brands still don’t have…
🤖Amazon Nova vs. the Field: What the GenAI Race Really Looks Like ↓ 📉Case Study: How AlgoSec Cut CPL by 30% with Practitioner-Led LinkedIn Ads ↓ 🧾From the IOD Portfolio…
