By Trevor Pott
Obfuscation is a longstanding tradition in marketing. While outright lies are generally avoided by reputable organizations today, half-truths and careful omission of facts are still considered normal. In the world of tech marketing, at least, a default approach of obfuscation to marketing can be catastrophic.
The internet exists. People can and do engage in research. Nerds are particularly good at it.  For those who lack research skills, we’re entering an era in which Artificial Intelligence (AI) digital assistants are good enough to detect a marketing team’s obfuscation.
If Amazon’s Alexa, or Apple’s Siri get to the point that they can debunk a claim, or at least add context to one, how long before someone writes a browser plugin for the same thing in real time for every page we view?
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