# The IOD blog

> Practical insights for B2B tech marketers: technical content, GTM, AI visibility (GEO), and cybersecurity, cloud and AI marketing, plus the monthly IODigest.

Source: https://iamondemand.com/blog/  
Publisher: IOD Tech Content (https://iamondemand.com)  
Contact: https://iamondemand.com/book-a-call/  
Last updated: 2025-07-17

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Insights for B2B Tech Marketers

[![What is the right publishing frequency for technical content: per day, per week, per month with expert review](https://iamondemand.com/wp-content/uploads/2026/11/right-publishing-frequency-tech-content.png) What Is the Right Publishing Frequency for Technical Content? - **Ofir Nachmani** - November 9, 2026](https://iamondemand.com/blog/right-publishing-frequency-tech-content/)

[![CyberMarketingCon 2026 in Austin, November 15–18, 2026: what it is, who attends and what to expect, with workshops, AI in cyber GTM and Austin tips](https://iamondemand.com/wp-content/uploads/2026/11/cybermarketingcon-2026-austin.png) CyberMarketingCon 2026 in Austin: What It Is, How It Started, Who Attends, and What to Expect - **Ofir Nachmani** - November 5, 2026](https://iamondemand.com/blog/cybermarketingcon-2026-austin/)

[![Why technical content stalls in review, and how to fix it: decisions in the brief, an owner for each decision, one review loop, faster sign-off](https://iamondemand.com/wp-content/uploads/2026/11/content-approval-process.webp) Why Technical Content Stalls in Review, and How to Fix It — Responsibly - **Rachel Heller** - November 1, 2026](https://iamondemand.com/blog/technical-content-approval-process/)

[![Getting ready for 2027: the best cybersecurity marketing, demand gen and content agencies in Israel, with a chart of Israeli cybersecurity funding in 2026 by month](https://iamondemand.com/wp-content/uploads/2026/10/best-cybersecurity-marketing-agencies-israel-2027.webp) Getting Ready for 2027: The Best Cybersecurity Marketing, Demand Gen and Content Agencies in Israel - **Ofir Nachmani** - October 29, 2026](https://iamondemand.com/blog/best-cybersecurity-marketing-agencies-israel-2027/)

[![Israeli cyber 2026 infographic, updated October 2026: $32B Google–Wiz deal, $4.3B raised by Israeli cyber in January to September 2026, 74 companies funded across 83 rounds](https://iamondemand.com/wp-content/uploads/2026/10/israeli-cyber-2026-v4-og.webp) Israeli Cyber 2026: Funding, Acquisitions and News (Infographic) - **Ofir Nachmani** - October 29, 2026](https://iamondemand.com/blog/israeli-cybersecurity-2026-funding-acquisitions/)

[![Four tests for human oversight of AI: people decide before generation, the overseer can stop the output, a named person with time, and corrections that change the system](https://iamondemand.com/wp-content/uploads/2026/10/human-in-the-loop-ai-oversight.png) Human in the Loop: Four Tests for Oversight That Holds Up - **Rachel Heller** - October 21, 2026](https://iamondemand.com/blog/human-in-the-loop-ai-oversight/)

[![AWS Summit playbook for B2B tech marketers: set goals and book meetings before, talk and capture insights during, scan the small booths, publish within days after](https://iamondemand.com/wp-content/uploads/2026/10/aws-summit-playbook-b2b-tech-marketers.png) How to Make Your Next AWS Summit Worth It: A Playbook for B2B Tech Marketers - **Ofir Nachmani** - September 30, 2026](https://iamondemand.com/blog/aws-summit-playbook-b2b-tech-marketers/)

[GTM Invisible: 8 Structural Plays to Secure Your LLM Discoverability - **Yeru Chernilovsky** - March 30, 2026](https://iamondemand.com/blog/gtm-invisible-8-structural-plays-to-secure-your-llm-discoverability/)

[Quali + IOD: From Lean Team to Content Engine – Case Study - **IOD Team** - February 12, 2026](https://iamondemand.com/blog/quali-iod-from-lean-team-to-content-engine-case-study/)

[IODigest January 2026: What actually sped up our workflows by 40%, plus how to choose the right AI visibility tool - **IOD Team** - January 29, 2026](https://iamondemand.com/blog/iodigest-january-2026-what-actually-sped-up-our-workflows-by-40-plus-how-to-choose-the-right-ai-visibility-tool/)

[From Gut Feel to Data-Driven: Free Script for GenAI-based Content Creation Evals - **Hannah Mahler** - January 15, 2026](https://iamondemand.com/blog/from-gut-feel-to-data-driven-free-script-for-genai-based-content-creation-evals/)

[IODigest December 2025: GenAI Made Us Stronger, Performance-Driven Content, re:Invent, GTM Lessons, Portfolio Wins, GEO Tips, Happy Holidays - **IOD Team** - December 23, 2025](https://iamondemand.com/blog/iodigest-december-2025-genai-made-us-stronger-performance-driven-content-reinvent-gtm-lessons-portfolio-wins-geo-tips-happy-holidays/)

[What 70,000 Engineers and 780 Marketers Taught Me About GTM in B2B Tech - **Ofir Nachmani** - December 18, 2025](https://iamondemand.com/blog/what-70000-engineers-and-780-marketers-taught-me-about-gtm-in-b2b-tech/)

[AWS re:Invent Days 1 & 2: 5 Key Takeaways - **Ofir Nachmani** - December 3, 2025](https://iamondemand.com/blog/aws-reinvent-days-1-2-5-key-takeaways/)

[IODigest November 2025: AWS-OpenAI, CyberMarketingCon Guide, Portfolio Spotlights, AWS APN Collab Tip - **IOD Team** - December 2, 2025](https://iamondemand.com/blog/iodigest-november-2025-aws-openai-cybermarketingcon-guide-portfolio-spotlights-aws-apn-collab-tip/)

[![CyberMarketingCon 2025 logo over a conference room of cybersecurity marketers in Austin, Texas](https://iamondemand.com/wp-content/uploads/2026/11/cybermarketingcon-2025-insights-2026-1200x630-1.jpg) CyberMarketingCon 2025: Field Insights, Agenda Picks, and ROI Signals, Updated for 2026 - **Alberto Namias** - December 1, 2025](https://iamondemand.com/blog/cybermarketingcon-2025-field-insights-tactical-agenda-picks-and-roi-signals-for-advanced-cyber-marketers/)

[AWS-OpenAI Case Study, the Most Scalable Case the Tech World Has Seen: A Pre-re:Invent 2025 Perspective - **Ofir Nachmani** - November 24, 2025](https://iamondemand.com/blog/aws-openai-case-study-the-most-scalable-case-the-tech-world-has-seen-a-pre-reinvent-2025-perspective/)

[IODigest October 2025: GEO for Tech Marketers, Prompt Prototyping, AWS & Security Portfolio, Meet Us at re:Invent + CyberMarketingCon - **IOD Team** - October 31, 2025](https://iamondemand.com/blog/iodigest-october-2025-geo-for-tech-marketers-prompt-prototyping-aws-security-portfolio-meet-us-at-reinvent-cybermarketingcon/)

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The views expressed on the IOD blog are those of the individual authors and do not necessarily reflect those of IOD. Articles are unsponsored. For questions or concerns, please contact us.
